WordPress VIP, part of Automattic and leading provider of enterprise WordPress, has acquired a content analytics platform, Parse.ly, used by millions of publishers. The deal will allow WPVIP to offer enterprise with content management, commerce, and analytics platform that integrate seamlessly across its commerce and content offerings. Also Read: Dialog Semiconductor says talks on with Renesas Electronics about sale valued at $6-bn
Why should you care: Parse.ly customers will now have access to the full suite of WPVIP offerings. On the other hand, current WPVIP customers will gain access to added features that allow users to take action on content analytics, dynamic audience segmentation, and AI-driven content recommendations.
- WPVIP will now be able to provide more investment, more support staff, and more development resources to Parse.ly customers
Details: The acquisition will bring WordPress VIP features to Parse.ly customers while also making more Parse.ly data accessible to WPVIP publishers. There are also opportunities to bring more commerce-related data to Parse.ly, since Automattic also owns WooCommerce.
- Together, WPVIP and Parse.ly will lead a powerful enterprise ecosystem for an array of global brands including Salesforce, NBA, Condé Nast, Facebook, and Microsoft
- The acquisition of Parse.ly augments WPVIP’s content and analytics solutions, by incorporating Parse.ly’s capabilities for real-time content analytics and its personalized recommendation engine
- The deal is the first large enterprise software acquisition by WPVIP and its parent company Automattic. Nick Gernert, CEO of WPVIP, will lead the combined organizations of WPVIP and Parse.ly
- Parse.ly founders Sachin Kamdar and Andrew Montalenti have joined WPVIP, with Kamdar leading the go-to-market strategy for Parse.ly and Montalenti leading product.
- The financial terms of the acquisition have not been disclosed.
What’re they saying: “Parse.ly has a remarkable team and product, as well as expertise serving an increasing number of content teams driving business growth. We’re excited to leverage Parse.ly’s analytics technology to make our agile content platform even more powerful for marketers,” said Nick Gernert, CEO of WPVIP. Also Read: Apple puts plan of building electric car with Hyundai and Kia on “pause”
“We’ve always had deep admiration for WPVIP’s market position as the gold standard for enterprise content teams, and we’re thrilled to be able to join together,” said Sachin Kamdar, CEO, Parse.ly. Also Read: Clubhouse – A sanctuary for liberal and progressive voices in China