Mark Zuckerberg vs. Tim Cook: Facebook wants its staff to “inflict pain” on Apple over privacy row

Mark Zuckerberg and Tim Cook
Mark Zuckerberg and Tim Cook

Facebook’s love-hate relationship with Tim Cook touched a new low with Mark Zuckerberg asking his staff to “inflict pain” on Apple for treating the social media major badly over privacy. The public-spat between the tech-giants has grown uglier over last few months as Apple amplified the intensity of its pro-privacy position. Also Read: Apple vs. Facebook: Social media giant says privacy changes in iOS 14 may impact growth of small businesses and free Internet

Reason for the trigger: Last month Apple spoke about its plans of introducing a new privacy tool to limit Facebook’s ability to collect users’ data. In response, Mark Zuckerberg accused Apple of using its platform to interfere with how Facebook apps work. Tim Cook, in an online speech, railed against “conspiracy theories juiced by algorithm”. Tim Cook didn’t name Facebook but the timing of his speech made it obvious. Also Read: Apple AirPods Max – Trial and error led to design innovation; love for sound, colors and materials played important part in development process

Internet dominance is at stake: Both Apple and Facebook want to dominate the internet but have a very different view of its future. Facebook business models depend on eyeballs it can capture and monetize them on every possible device and platform. In comparison, Apple wants every company to bow down to its privacy-focused ecosystem. In the end, the company that wins the battle will eventually dictate the kind of information users see when they surf the internet.

Facebook is miffed enough to drag Apple to court for abuse of its power by enforcing rules that Cupertino-based company itself does not follow. Also Read: Is Apple planning a Google Search rival?

What’re they saying: In a statement given to The Wall Street Journal, Facebook spokeswoman Dani Lever differences between the two tech giants is “about the future of the free internet.”  Lever said that Facebook as a company doesn’t see any difference between user privacy and its ability to show personalized ads to the users. Earlier Facebook had said that “Apple is behaving anti-competitively by using their control of the App Store to benefit their bottom line at the expense of app developers and small businesses”.

Meanwhile, Apple declined to comment on the report.


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