For the first time in India, an automaker has initiated home deliveries of its car as a part of its sales strategy. Stellantis Group’s auto manufacturer Citroen has announced plans to commence home deliveries of C5 Aircross SUV, its first model in the Indian market. The company has started taking online bookings for the model, and has plans to directly deliver the car to the customers from its Tiruvallur-based manufacturing plant.
Citroen currently has showrooms across ten cities in the country, including Bengaluru, Ahmedabad, Chennai, Mumbai, Pune, Hyderabad, Kolkata, Delhi, Kochi, and Gurugram. For customers outside these cities, it has launched a 100 per cent direct online buying for its flagship model. The company has initiated the home delivery model in 50 locations across the country so far.
“The home delivery process is live now. We have delivered two vehicles in Chandigarh and Surat and more are on the way,” Citroen Brand Head (India) Saurabh Vatsa told media.
The automaker has tied up with various partners for the door-step delivery of the vehicle and also to get the car registered at the nearest Regional Transport Office. Vats noted that the online buying initiative is not competing with the physical dealerships and is intended to bring in incremental sales for the company.
“Citroen has been the first OEM in India to introduce and deliver on the concept of home delivering a car directly from the factory. Digitisation is a major focus area not just for the brand but also for the Stellantis group as we believe this 100 per cent direct buying online model will see rapid adoption in the future in India,” Stellantis India Vice President-S&M Efficiency Joel Verany said.
Besides, the automaker has launched various initiatives like service on wheels and pan-India roadside assistance service, among others, the report added.